Series production of the BMW i3 destined for retail customers began in September 2013, and the European market launch took place in November 2013, with the first retail deliveries in Germany. The BMW i8 was launched in Germany in June 2014. Around 17,800 units of both I models were sold in 2014. The United States and Germany are the main markets for both models.
- The first generation of BMW I was E81, E82, E87, and E88 in 2004.
- The second generation was the F20 and F21 in 2011.
- The third generation was F40 in 2019.
- And in the China market, the sedan F52 was in 2017.